E-Commerce Platform Redesign

About This Project

A major retail client approached us to modernize their aging e-commerce platform. The goal was to improve site performance, enhance the user experience, and implement modern features like personalized recommendations and one-click checkout.

Challenge

The legacy platform had slow page load times (5-8 seconds), high cart abandonment rates (78%), and a dated mobile experience. The system couldn't handle Black Friday traffic spikes.

Solution

We rebuilt the platform from scratch using Next.js for optimal performance and SEO. Implemented edge caching, image optimization, and lazy loading. Added personalized product recommendations using collaborative filtering.

Results

• 70% improvement in page load times
• 45% reduction in cart abandonment
• 120% increase in mobile conversions
• Handled 50K concurrent Black Friday users

Key Features

• Sub-second page loads with edge caching
• One-click checkout with saved payment methods
• Personalized product recommendations
• Advanced search with filters and facets
• Real-time inventory tracking
• Mobile-first responsive design
• A/B testing framework built-in